omnichannel Archives | Perficient Digital
Posts Tagged with omnichannel

Perficient Digital to Present Alongside Adobe at #HLTH2019

On Tuesday, October 29, at HLTH, I’ll be leading a workshop in Adobe’s booth on Delivering Omnichannel Experiences in Healthcare. I’ll show how healthcare providers and payers are converting prospects to patients and members using voice assistants with Adobe Experience Cloud.

Read more
Need guidance on trends? Ask your customers.

Who’s the Expert in Digital Trends? Your Customer.

It’s the beginning of the year and there is no shortage of “Top Digital Trends” articles describing all the ways organizations need to be heads up to the next big thing in digital if they don’t want their expenses to increase and profits shrink. These articles are full of valuable information. Some of it may […]

Read more

Essentials for a Digital Strategy: Frictionless Service Moments

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Frictionless service means never getting in the way of the moments that serve […]

Read more

Meet our Augmented Analytics and Marketing Data Experts at NRF 2019

Come meet our experts Jim Butz, MicroStrategy Practice General Manager, and Kevin Bauer, Digital Marketing Practice Director, as they showcase demos and retail expertise at NRF 2019 next week. Demos will be held at the MicroStrategy booth (#1955) and will highlight augmented analytics, chatbots, voice, natural language technology, digital intelligence, digital marketing analytics, and data-driven omnichannel experience. […]

Read more

Video: Optimizing Omnichannel Experiences for Lids Sports Group

Customers may not be fully aware of all the moving parts and pieces that combine to form their retail experience, but they do notice when the journey is disjointed across a retailer’s various channels. Whether a customer is shopping online, skimming through a brand’s social media, or visiting a brick-and-mortar store, the customer experience should […]

Read more

How Lids Created the #1 Omnichannel Experience

Total Retail recently released its annual ranking of the top 100 publicly traded retailers, and athletic wear company Lids Sports Group found themselves in the #1 position. We are thrilled for our client Lids on this recognition, and for its commitment to continuously transforming itself to compete, win, and differentiate in an increasingly sophisticated omnichannel […]

Read more

4 Lessons in Digital Disruption for Retailers

This great article published by (an Adobe publication) two days ago, “Digital Disruption In Retail: Marketers’ Work ‘Not Even Close To Done’,” has four great takeaways for retailers facing the concept of digital disruption and transformation. Lesson 1: Marketers and merchants are still trying to work through the growing pains of omnichannel retail Many large […]

Read more

Amazon Prime Day – Win or Bust?

Earlier this month, Amazon announced they were going to have a “Black Friday” sale on July 15th for their Amazon Prime members. Their announcement caused other retailers to quickly whip up potentially matching sales to push consumers to start their spending habits a bit earlier. As a prime member, I was definitely excited to see […]

Read more

Back-to-School Series: 2015 Consumer Spending – More or Less?

Back-to-school shopping season struggled in 2014 with the slowest sales growth since 2009 and with retail sales dipping .3% last month (Commerce Department report), the industry is off to a challenging start for 2015.  With families spending about 5.8% less on BTS items this year, NRF projects that 2015 BTS spending will drop from last […]

Read more

The next big thing in eCommerce…Grocery!

The food and beverage category is the largest retail category in the United States at $600 billion per year, Business Insider reports[1] and technology has transformed the way consumers purchase things in many industries. iTunes allows consumers to gather music and purchase music from wherever they are, Amazon gives shoppers the ability to view, select and […]

Read more