omnichannel Archives | Perficient Digital
Posts Tagged with omnichannel

Meet our Augmented Analytics and Marketing Data Experts at NRF 2019

Come meet our experts Jim Butz, MicroStrategy Practice General Manager, and Kevin Bauer, Digital Marketing Practice Director, as they showcase demos and retail expertise at NRF 2019 next week. Demos will be held at the MicroStrategy booth (#1955) and will highlight augmented analytics, chatbots, voice, natural language technology, digital intelligence, digital marketing analytics, and data-driven omnichannel experience. […]

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Video: Optimizing Omnichannel Experiences for Lids Sports Group

Customers may not be fully aware of all the moving parts and pieces that combine to form their retail experience, but they do notice when the journey is disjointed across a retailer’s various channels. Whether a customer is shopping online, skimming through a brand’s social media, or visiting a brick-and-mortar store, the customer experience should […]

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4 Lessons in Digital Disruption for Retailers

This great article published by CMO.com (an Adobe publication) two days ago, “Digital Disruption In Retail: Marketers’ Work ‘Not Even Close To Done’,” has four great takeaways for retailers facing the concept of digital disruption and transformation. Lesson 1: Marketers and merchants are still trying to work through the growing pains of omnichannel retail Many large […]

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Amazon Prime Day – Win or Bust?

Earlier this month, Amazon announced they were going to have a “Black Friday” sale on July 15th for their Amazon Prime members. Their announcement caused other retailers to quickly whip up potentially matching sales to push consumers to start their spending habits a bit earlier. As a prime member, I was definitely excited to see […]

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Back-to-School Series: 2015 Consumer Spending – More or Less?

Back-to-school shopping season struggled in 2014 with the slowest sales growth since 2009 and with retail sales dipping .3% last month (Commerce Department report), the industry is off to a challenging start for 2015.  With families spending about 5.8% less on BTS items this year, NRF projects that 2015 BTS spending will drop from last […]

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The next big thing in eCommerce…Grocery!

The food and beverage category is the largest retail category in the United States at $600 billion per year, Business Insider reports[1] and technology has transformed the way consumers purchase things in many industries. iTunes allows consumers to gather music and purchase music from wherever they are, Amazon gives shoppers the ability to view, select and […]

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2015 B2B Commerce: Insourced B2B Platforms

Consumer shopping habits have bled over to B2B buyer expectations, which forces B2B sellers to rethink multichannel commerce capabilities.  Buyers are looking for more than just to be served online. They expect services such as next-day delivery, inventory visibility, and enhanced fulfillment capabilities.  Many B2B sellers are beginning to upgrade their ecommerce platforms and pull those resources […]

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2015 B2B Commerce: Buyer Self-Service

The days of talking to a B2B sales company, working with a call-center and flipping through a catalog are over. B2B buying behavior has drastically changed and are expecting the same customer experience they receive as B2C consumers.  B2B companies are seeing the need to rethink and transform their sales channels and models to incorporate […]

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2015 B2B Commerce: Omnichannel

While traditional B2B selling channels have remained the most influential, a combination of ubiquitous digital technologies and increasing buyer expectations have led a rapid shift towards digital B2B commerce. Pure-play retailers like Amazon are using their sizable momentum in the B2C world to double down in the B2B market. These shifts are causing B2B sellers […]

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Urban Outfitters’ Superior Customer Experience

In a recent blog post written by Mark Polly, a Director at Perficient, he discussed how one retailer is delivering a superior customer experience. This retailer, Urban Outfitters tasked Perficient to implement a multichannel fulfillment system with IBM Sterling to improve their customer service. Things they learned over 5 years: Begin training before implementing Clearly identify […]

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