optimization Archives | Perficient Digital
Posts Tagged with optimization
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Perficient Digital Partners with Optimizely for Experimentation with Personalization

We are happy to announce that Perficient Digital has partnered with Optimizely to leverage its world-class client-side (Web and Personalization) and server-side (Full Stack) digital experience optimization tools. The Perficient Digital conversion optimization team helps enterprise businesses achieve a successful ROI on tools like Optimizely through training and enablement. We also help teams develop or […]

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Blazing Fast Sitecore Sites

Sitecore Symposium 2019: Blazing Fast Sitecore Sites

Time is money.  Therefore, a slow site can cause you to lose money.  At Sitecore Symposium, I learned about some goals for optimizing your performance, tools to help you measure, and suggestions to get you there. Why performance matters It affects your search rankings It affects your bounce rates 32% bounce rate when your performance […]

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Social Media Creates Link Building Opportunities. Here’s Why.

Just because search engines don’t put a lot of weight behind social media sites for ranking doesn’t mean they aren’t an important part of your SEO strategy. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore how social […]

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VIDEO: Conversion Optimization and Sitecore

Have you ever thought to yourself, “I’ve heard about this Conversion Optimization thing before, but I’m not sure how to get started with it…?” If this thought has ever crossed your mind, then you’re in luck! As a Senior Conversion Strategist, it’s my job to help our customers determine the tools and strategies needed for […]

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#AdobeChat: A Recap on Effective Optimization Programs

We all talk a lot about customer experience, and for good reason. The shift to digital has been a complete game-changer, and consumers have more options than ever before. Long gone are the days of pulling out a massive phone book to find a new primary care physician or travel agent for your next vacation, or […]

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Top 5 Reasons for eCommerce Consumer Cart Abandonment

What I’m about to tell you has been said and done before. Quite frankly, most of it is pretty common sense. But, common sense sometimes just isn’t enough to get businesses and executives motivated to alter and improve their eCommerce shopping cart. If it was, we’d be having an entirely different conversation and users would […]

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Critical Rendering Path – Ways to Improve a Site’s Performance

Critical Rendering Path is a sequence of steps the browser needs to go through to convert the most important HTML, CSS and Javascript into actual pixels on the screen. This also means we make the most important visual parts of our site load first instead of loading everything at once. In order to set up the appropriate […]

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Beware of Conversion Killers

So you want to start optimizing your website through A/B testing. That’s wonderful news! Your first thought should be, “Where do I start?” While diving into your qualitative and quantitative data is essential to a successful testing program, there are some known “conversion killers” that you can fix and/or test right away. Though tricky to […]

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5 Steps to Delight Customers with Personalization in AEM & Target

Consumers want relevant content, yet many brands have difficulty providing relevant and personalized content. One reason for this is duplicate authoring of website and personalized content. This duplication causes confusion and extra work, as authors must log into at least two systems to maintain site content. In the latest release of Adobe Experience Manager, Adobe has […]

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