personas Archives | Perficient Digital
Posts Tagged with personas

5 Steps to Creating Customer Journeys & Personas

Marketing and sales teams often grow into silos. And although both are working toward the same goal, they have a lack of shared knowledge about where – and how – they can fit together based on customer activity. Unfortunately, there isn’t a one-stop-shop for reference when creating marketing experiences, measuring engagement and integrating sales efforts […]

Read more

How to Use Research & Personas for Personalized Marketing

Personalization, by definition, should not be a “one-size-fits-all” effort. It’s a customer-driven approach that can dramatically improve marketing results by leveraging user data, customer insights and strategic knowledge of a customer journey. Most importantly, it can build trust between customers and brands, as well as increase B2B sales by reaching current or prospective customers through […]

Read more
The all too familiar persona

The too familiar persona

Design personas are user research models employed in various fields of design. Software design teams have been embracing personas in their work since roughly 1999, following Alan Cooper’s published work on goal-directed personas in his “Asylum” and “About Face” texts. They’ve become a user research staple, and the must-do-method for most of the products and services […]

Read more
When creating personas, should you avoid using pictures of celebrities? I have my 2 cents. Want to hear other thoughts.

Shorcuts to Personas – what works?

Personas are incredibly helpful at informing project teams because they are powerful mnemonics for large amounts of data. They combine our ability to perceive and recognize other human faces and our ability to remember stories in a light, accessible document. Personas are based on deep research of the users through interviews, observations, and other reliable […]

Read more