To be successful, businesses need to sell their products quickly, seamlessly and at the lowest possible cost. This starts with managing your product data efficiently. By reducing the complexity of data management and providing a process that requires little involvement from IT, organizations can reduce the time it takes to make a product available to […]

Maintaining data is not a new challenge. It’s complex when you want to succeed in the market and want to get ahead of your competitors. The eCommerce market is expected to grow further in coming years, making data management a crucial factor. This post is a quick guide that will help you not just to […]

Everyone loves a great story. Our oldest friends, sitcoms, movies, books, sports, and music all tell the types of stories that move us. They move us to action or leave us wanting more. When it comes to your website and your products, how can you tell the same type of compelling story? One that moves […]

Imagine that your eCommerce company’s product information and data is spread out and recorded on multiple systems. Some is recorded in your ERP system, while the rest is living in spreadsheets, online, or on other operating platforms. How is it possible to accurately analyze or measure important performance metrics, maintain up-to-date product information, keep internal […]

Perficient Digital was recently awarded the 2018 North America Rising Star award at the inRiver PIMpoint summit. One of only three partner awards, the Rising Star award is given to a partner who demonstrates a dedication to excellent strategy, delivery, and implementation of the inRiver PIM platform. Our impressive portfolio of customers and successful investments […]

The retail industry across the board understands the importance of delivering an omni-channel customer experience. Even the furniture industry is feeling the effects as pure-play eCommerce retailers like Wayfair and Overstock.com chip away at market share. However, most consumers want to be able to see finished products in a retail setting, especially when it comes […]

To maintain a competitive edge in B2B eCommerce, you understand there’s more involved than managing an online catalog and ordering system.  Rising consumer expectations have raised the bar for the B2B commerce experience. Quality content plays a major role in how customers and prospects evaluate their online experience. Merchants that provide deep content, product images […]

As B2B eCommerce continues to grow, so do the demands of business buyers. Blame it on Amazon, Apple, and other online retailers that have raised the bar on customer experience. Whether you are a B2C or B2B buyer, this is the experience we all desire. Companies that provide deep content, product images and videos, product […]

“Content is king.” As a marketer, I’ve heard this phrase repeatedly over the last several years. But does the same idea apply to B2B eCommerce? According to DemandGen, the stats to support the importance of content and commerce are telling: 82% of B2B buyers said the winning vendor’s content significantly influenced their decision 87% stated […]

Last year, 85% of B2B companies invested in improving their eCommerce sites. While a number of factors are influencing this trend, one of the most significant may be the market opportunity. Online B2B eCommerce will grow from $780 billion (in 2015) to $1 trillion by 2020 – Forrester Research Investing in a best-in-breed solution for […]