search Archives | Perficient Digital
Posts Tagged with search

SOLR Spatial Search with Sitecore 9+

First and foremost, what is spatial search or geospatial search as some would say? It the functionality used in searching to search for locations based on a radius from a center point. For instance, let’s just say that I was on a Healthcare website and wanted to find all the healthcare locations within a 10 […]

Read more

Changes in Search Engine Results Will Force You to Adapt

When a question pops into our minds, we don’t hesitate to pull out our phone and find the answer. Long gone are the days when a heavy dictionary was required to look up the definition of a word. Now you don’t even need to type it out… you can simply ask Siri or Alexa, and […]

Read more

Third-Party Bidding Automation: Inside Adobe Media Optimizer

Bidding automation in paid search is a hot topic and a growing area of opportunity for profit-minded advertisers. As the scope of digital marketing programs continues to increase, sophisticated bidding tools can provide greater scale and precision to reach optimal return targets. It’s no surprise that AdWords has been emphasizing its own Smart Bidding tools. […]

Read more

A Search for Answers: The Future of Sitecore, Solr, and You

Sitecore 9 introduces a relatively fundamental change in the core platform that will affect a lot of installations across the developer world: Lucene is (almost) out of the picture. Sitecore has always supported multiple search indexing providers, namely Lucene and Solr (shoutout to Coveo for all they do as well). Lucene has always been the […]

Read more

Business Runs on the C’s: Part 2 – The 4th C

Last night I awoke and quickly wrote down this poem: Content is King, Commerce is Queen. Who will buy If your product is not seen. If Content is King and Commerce is Queen, then Relevant Search is the Crown. Through the power of Coveo Machine Learning and integration with all 3 pieces of the triangle, […]

Read more

Getting to Know PredefinedQuery with Sitecore Content Search

Recently I’ve been working a lot with the Sitecore Content Search API and found myself writing a lot of code like this: var allTheThings = context.GetQueryable<Thing>().Where(x => x.TemplateId == Constants.Thing.TemplateId && x.IsSearchable); As we’re always looking for better ways to do things around here and my laziness started to prevail, I thought, “there has got […]

Read more

Using Automated Imports to Sync AdWords Campaigns to Bing

Let’s not beat around the bush, Google is king in the paid search arena. In most cases, the majority of a paid search marketer’s time is spent working within Google because of the sheer volume it has over Bing when it comes to regular users and daily search volume. According to searchenginejournal.com, Google controls almost […]

Read more

Google Search Went Mobile-First

The majority of the world’s population, clocking in at 7.5 billion people, have a mobile device. This number continues to rise, and multiple studies reveal that the majority of all internet traffic takes place over mobile. In addition, mobile technology is growing at an exponential rate, and it makes sense that Google is now rolling […]

Read more

Gain and Retain Customers with Search Engine Marketing

Search engine marketing has never been as effective as it is today in acquiring, engaging, and retaining customers. Here are some tips on using pay-per-click (PPC) advertising and search engine optimization (SEO) to gain new customers while keeping your current ones. How can I target new customers? With PPC, you’re able to hand select your audience. So […]

Read more
Site Search

Site Search Should Not Be an Afterthought

It’s time to re-platform, upgrade or simply join the world of Customer Experience Platform site management. You hold internal meetings where rough budgets are set. You meet with potential implementation partners and plan, strategize, repeat. But yet, one piece that I see continually forgotten until late in the process is Site Search. Okay, not forgotten, but certainly […]

Read more