SEO Archives | Perficient Digital
Posts Tagged with SEO

Conduct and Publish In-House Research to Give Your Brand a Boost

Conducting in-house studies and tests can be a powerful way to learn about the state of your industry, enhance your brand reputation and visibility, build relationships within the media, improve your SEO rankings, and ultimately win new business. Watch our recent video to learn about not only the benefits of conducting your own research, but […]

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Don’t Let Faceted Navigation Ruin Your eCommerce Search Rankings

Faceted navigation, which allows online shoppers to filter products by categories like brand, size, and color, is a valuable and time-saving addition to your eCommerce user experience. However, because search engines will view each combination of product filters as its own unique page, your faceted navigation may be hurting your SEO rankings. Watch the video […]

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Deepening Our Content and SEO Skills with Stone Temple Consulting

Today, Perficient announced that it has acquired Stone Temple Consulting, Inc.,  a Boston-based $9 million annual revenue digital marketing agency. Stone Temple has an incredible reputation for delivering excellent search engine optimization and content marketing solutions. Perficient Digital helps many of our clients with digital marketing, content marketing, search engine optimization (SEO) and content services. […]

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Bypassing the Backlog: Google Tag Manager & DTM for SEO

If you’ve ever worked with an SEO or received an SEO audit, then you’ve probably heard about HTML tags like canonicals, noindex, and structured data markup. It can be overwhelming to try and tackle all these complex tags to fix duplicate content and earn rich results, not to mention the challenge of scaling them across […]

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Questions & Answers on Google Questions & Answers

Since it launched late last year, I’ve been curious about Google Questions & Answers and the potential impact on local SEO and reputation management. With incentives for Local Guides to answer crowdsourced questions appearing on local listings and no Google My Business dashboard integration to manage them at this time, it’s no surprise many brands ignore […]

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Changes in Search Engine Results Will Force You to Adapt

When a question pops into our minds, we don’t hesitate to pull out our phone and find the answer. Long gone are the days when a heavy dictionary was required to look up the definition of a word. Now you don’t even need to type it out… you can simply ask Siri or Alexa, and […]

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Pubcon South Florida 2018 SEO Track Recap

I had the privilege to speak on Forensic SEO Audits with Alan Bleiweiss at Pubcon Florida in April. Besides Alan’s and my session, there were three other outstanding SEO presentations that I was fortunate enough to attend. Check out the key takeaways and recaps on SEO Auditing, Google’s Mobile-First Indexing, Local SEO, and Entity Optimization […]

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The Value of Being Seen: A Search Visibility Matrix Tutorial

Learn how easy it is to create your own Search Visibility Matrix and automatically calculate your scores with this free Google Sheets template. Apply the calculation sitewide, or segment it for a specific keyword, or in aggregate for a set of keywords or keyword phrases. Search visibility scores can be used for both internal comparisons and competitive analysis. What It […]

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SEO Theory vs. Reality: Examining Popular SEO Axioms

Search engine optimization (SEO) started as a discipline of testing and iteration. Most of what was learned came from continuous cycles of trial and error. As the industry grew and matured, the recommendations and advice shared on message boards, forums and later blogs and conferences, congealed with public statements from Google and Bing’s webmaster ambassadors to […]

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Introduction to Forensic SEO Investigations

Regardless of how complex or large a website may be, developing and committing to an action plan for full-scale SEO audits is no small task. With hundreds of checklist items to investigate, it’s easy for anyone to get stuck in a cycle of analysis paralysis and get overwhelmed with information overload. Through my experience, I’ve […]

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