testing Archives | Perficient Digital
Posts Tagged with testing

Testing Lists – 0, 1, 2, N

If you are a project manager or business analyst, and certainly if you are a software developer or quality analyst, you will need to test lists at some point. I have an approach I use to fully exercise these lists that I refer to as the “0, 1, 2, N” test. Maybe I should call […]

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VIDEO: Conversion Optimization and Sitecore

Have you ever thought to yourself, “I’ve heard about this Conversion Optimization thing before, but I’m not sure how to get started with it…?” If this thought has ever crossed your mind, then you’re in luck! As a Senior Conversion Strategist, it’s my job to help our customers determine the tools and strategies needed for […]

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Sitecore Symposium 2017: Improve Testing in Sitecore

This session was lead by Brain Beckham and Viktoria Shostak from Brain Jocks. They talked about the typical way code moves from developer to integration to QA testing. They demonstrated how it is possible to end-up with an unstable release branch and proposed an alternative. Here are my notes from the session: What is Functional […]

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Google’s New “Smart Display” Campaigns: A Faster Way to Test

When it comes to testing display ads effectively, most advertisers simply don’t have the time and resources to keep up with it. To do it right, it requires multiple designs and different messages for each audience. When you multiply each of those factors by 5-10 different ad sizes, the challenge becomes obvious. Google’s new “Smart […]

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Video Training: Setting up Sitecore A/B/N Testing

Marketers and friends, Here’s the quick start if you want to get watching the training. If you want to hear me ramble like Grandpa Simpson, feel free to read on. Starting with… I’m old. Well, okay, if age is in the mind I am still 15, but as far as a marketer goes, I used […]

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Optimize and Analyze with Google Optimize 360

Test. Adapt. Personalize.  With the recent announcement of the Google Analytics 360 Suite, Google promises easy-to-use experimentation with Google Optimize 360. Aimed to help optimize and personalize customer experiences from device to device, this product could very well be the game-changer we have all been waiting for.  When combined with the rest of the 360 Suite, […]

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Refining Customer Experience Design Through Optimization

If you think about what your digital experience will be in 3 to 5 years, what can you expect? Transformation of the entire digital landscape is changing rapidly with new mobile capabilities coming online seemly every day.  Many of these capabilities will enhance our customers’ experiences, while others will turn out to be not so helpful. […]

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Three Lessons Learned from HealthCare.gov

I have been following the rollout of the federal governments HealthCare.gov website and the subsequent healthcare exchanges. I have been reading many articles outlining the challenges that the team has faced with such a massive implementation, in a limited timeframe. There are many lessons to be learned from the HealthCare.gov story, but I would like […]

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