user experience Archives | Perficient Digital
Posts Tagged with user experience

Delivering a Better Buying Journey as a Distributor

Distributors sit between their customers and the manufacturers they work with, and creating an excellent journey for both sides can be complex. Additionally, as more manufacturers make the shift to selling directly to the end customer, it’s important for distributors to remain a valuable asset for both parties and use their position as the middleman […]

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Building a Better Buyer Journey in Manufacturing

The B2B buying journey is more complicated than the B2C buying journey; there are more decision makers involved, and the entire process is less linear. Nevertheless, buyers have come to expect the same elevated experiences in their B2B buying journey as they do in their B2C experience. So how can you as a manufacturer continue […]

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Building Better UX with a Product Content Strategy

Many manufacturers and distributors find the concept of content marketing to be daunting and complex. In fact, only 39% of B2B organizations had a documented content marketing strategy in 2018. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in the importance […]

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Crafting a Better Customer Experience with JOANN

In the day and age of digital, an excellent customer experience online is essential. But shifting to a digital experience strategy means different things for different organizations. Our client JOANN Stores is a noteworthy example of a retailer utilizing new technologies to improve the overall customer experience. Subject matter experts from the Perficient Digital Commerce […]

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4 More Ways to Improve Digital Accessibility in Healthcare

Digital accessibility is a critical component of a healthcare and life sciences organization’s digital health strategy, meaningfully impacting the patient and member experiences and truly differentiating the organization’s digital footprint. In my previous post, I outlined four steps that will help your healthcare organization improve your digital accessibility. Picking up where I left off, here […]

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4 Ways to Improve Digital Accessibility in Healthcare

Digital accessibility is a critical component of a healthcare and life sciences organization’s digital health strategy, meaningfully impacting the patient and member experiences and truly differentiating the organization’s digital footprint. But getting started with digital accessibility can be a challenge within complex healthcare environments. Here are four steps to help you get going: 1. Take […]

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How Can You Safely Run Multiple A/B Tests at the Same Time?

Do I have to wait until this test ends to start that one? Testing Velocity Increasing the number of tests you run each year is key to a successful A/B testing and conversion rate optimization program. It just makes sense. If you run more tests, you’ll typically get more wins. So, how do you run […]

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Is Your Healthcare Organization Digitally Accessible?

Disability affects many people at different times and in different ways. It’s a spectrum from permanent and temporary disability to situational impairment. For example, unfamiliar healthcare topics could throw off even a literate and educated site visitor. And when factoring in non-native English speakers – and there are many clinicians, providers, and patients in this […]

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Digital Accessibility: A Must in Healthcare and Life Sciences

Healthcare and life sciences organizations intent on elevating the patient and member experience put a premium on accessibility when designing and developing digital content and functionality. Forward-thinking organizations ensure digital resources are accessible to people with disabilities, meeting the patient and member where they are. For today’s patients and members, “where they are” is increasingly […]

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User Discovery Experience is Vital to SEO. Here’s Why.

If people aren’t searching for you, how do they find you? Today, Google is more than just a search engine, but rather an entity to help users discover sites they didn’t even know they were looking for. The question is: are you worth discovering? Check out our recent video from Eric Enge and Mark Traphagen, […]

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