UX Archives | Perficient Digital
Posts Tagged with UX

Websites Rewarded: Perficient Digital Earns Two WebAwards

Perficient Digital added two more awards to the shelf with the recent announcement of the 2018 WebAwards winners. The websites we created for CURT Manufacturing and OhioHealth were both recognized, earning Outstanding Manufacturing Website and Non-Profit Standard of Excellence awards, respectively. Our Commerce practice brought in the first award with the new CURT Manufacturing website, […]

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Sitecore Developers: Get To Know Your Content Authors

It’s no secret that I love working with and designing great content authoring experiences in Sitecore. While I’ve talked extensively about the technical considerations of designing for the Sitecore Experience Editor, considerations for a quality content authoring experience actually begins by understanding who your content authors will be. When developing components for use in the […]

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UX Testing: Low- or High-Fidelity Mockups?

When it comes to music, most of us have an idea about low and high fidelity. Low fidelity is the radio in your grandfather’s station wagon. You get the idea of the sound, and in the ‘70s, that’s about all you had to work with. High fidelity is the car next to you at the […]

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UX Testing: Employees or No Employees?

Recruiting real end users can be costly and time consuming for usability testing. For anyone but a user experience (UX) purist, the temptation to use employees for usability testing can be quite a temptation. Employees are accessible and already paid for, so why not use them? After all, they are users outside of work. So, […]

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Visual Design & UX: Looking Great vs. Working Great

Before I’m labeled as a “visual design hater,” you should know that I was a visual designer for five years and a creative director for 10 years. I left the creative side of the house for two reasons. I felt a lot of people were better designers than I was and I became obsessed with […]

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UX Prototyping: Failing Early vs. Succeeding Sooner

I’m not sure who came up with the “Fail Early” concept associated with rapid prototyping. It seems like a negative sale or a glass-half-empty approach. I can’t help but think it would be easier to sell stakeholders on a program that is geared to “succeed sooner,” rather than “fail early.” It might just be semantics, […]

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Catching Bears with UX Strategy (Hint: Understand Their Goals)

Your strategy has a lot to do with your results. I grew up with the phrase, “It’s easier to catch a bear with honey than with vinegar.” While I never had the goal to literally catch a bear, the strategy of finding out what appeals to bears is likely to be a successful strategy for catching […]

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Which Comes First? User Experience or Search Engine Marketing?

Two questions. Do you invite friends over to your place when it is a mess, or do you clean it up first? Are people encouraged to walk on a sidewalk before the cement is dry? Search engine marketing (SEM) before user experience (UX) might not be the best decision for your bottom line. SEM is […]

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User Experience Research Should Be Anonymous

Unless your name is James Bond, you might not want your name applied to everything you do. Ethical guidelines for UX research The importance of ethics in user experience (UX) research cannot be understated. UX research ethics are in place to protect your participants, but they also serve another very important purpose. You want to […]

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Is Your Website Navigation User-Friendly? Try UX Card Sorting

Think about how you organize the utensils in your kitchen. It’s easy for you to find a spoon because you know where you put them. You put them in a place that makes sense to you. When you have relatives over, and they want a spoon, they would know to look in the kitchen, but […]

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