Video Archives | Perficient Digital
Posts Tagged with Video

Help Your Customers Help Themselves – A Self-Service Toolbox

Ahhhhh, the soothing sounds of Muzak in my ear as I wait on yet another level of ‘automated’ phone service. All the while I’m wondering, did I choose the right selection? The lady at the beginning said I was supposed to listen closely because the selections might have changed. What if I wind up with […]

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Is Your Healthcare Organization Digitally Accessible?

Disability affects many people at different times and in different ways. It’s a spectrum from permanent and temporary disability to situational impairment. For example, unfamiliar healthcare topics could throw off even a literate and educated site visitor. And when factoring in non-native English speakers – and there are many clinicians, providers, and patients in this […]

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Personalized Video – Why It Works

Regardless of the industry, companies are constantly analyzing and trying to improve their digital customer experience. And while is safe to say that most customers interact with brands online, this doesn’t mean they aren’t expecting a personal touch. In today’s fast-paced world it’s important to focus on making every moment a customer interacts with your […]

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Video: Optimizing Omnichannel Experiences for Lids Sports Group

Customers may not be fully aware of all the moving parts and pieces that combine to form their retail experience, but they do notice when the journey is disjointed across a retailer’s various channels. Whether a customer is shopping online, skimming through a brand’s social media, or visiting a brick-and-mortar store, the customer experience should […]

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VIDEO: Sitecore and Conversion Rate Optimization

First let me start with an admission: CRO or Conversion Rate Optimization has always been intriguing to me from a voyeuristic standpoint. (Don’t judge!) If you don’t know why that could be, I’d invite you to check out Hotjar and look into the visitor recording feature. Tools like this one are widely used – and […]

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Video: Digital Marketing with Sitecore – Uniting the Wonder Twins!

While probably due in part to the 20 oz. iced coffee I just consumed, I am digging into the memory banks to form an analogy…  A circa-1995 Hanna-Barbara animated superhero series type of analogy. In this case, we will compare Wonder Twin, Zan, who can transform into any form of water, to the IT department; and we […]

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Does Website Accessibility Benefit SEO?

It’s becoming clear that major search engines, such as Google, are promoting the SEO benefits of web accessibility techniques. Look at what happened a few months ago, Google launched Lighthouse, an open-source, automated accessibility tool for web developers for improving the quality of web pages. This tool isn’t unique though, many are out there. However, […]

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VIDEO: How to Set Up Behavioral Personalization in Sitecore

This is the key training element in a multi-part series to get you to that golden summit of behavior-based personalization in Sitecore 8.x and 9.0. With this training you should ultimately see a conservative increase of conversions around +19%. While this topic is the “shiny nickel” of the series, please make sure you have followed […]

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In Your Change Management Strategy, Don’t Overlook Video

You’ve just spent a good amount of time and resources to making an organizational system change that will make work easier and more efficient. The only problem now is getting people off the legacy systems and onto the new one without too much strain. Change is hard, but it doesn’t have to be. With video […]

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How Long Should My Video Be?

When we’re approached to create a video for our clients, one of the first questions we always tackle is “How long should it be?” Video length is important for so many reasons—how many viewers actually click on the video in the first place, how many watch it all the way through, the impact of your […]

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