web analytics Archives | Perficient Digital
Posts Tagged with web analytics

Ad Blockers: The Key to Your Missing Web Analytics Data

If you haven’t dealt with inconsistencies between revenue and order totals reported by your web analytics platform and the numbers reported by your eCommerce transaction platform, you probably will eventually. There are many possible causes for these inconsistencies. Some of the most common are: Incorrect transaction tracking implementation Incorrect web analytics filtering configuration Transactions that […]

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Key Considerations When Selecting a Web Analytics Package

*Enlighten was acquired by Perficient Digital in December 2015* Web analytics products have become ubiquitous to the digital world, but often confusing when trying to understand their strengths and weaknesses. Unless you have the time and money to experiment with each, some of those strengths and weaknesses will not present themselves through educational material, and […]

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Web Analytics and Cookies

This article will review the several different ways that analytics software packages implement first-party cookies, and how it affects the accuracy of the data you receive from those software packages. The solutions chosen have interesting implications on the overall capability of the package. These will also be identified and discussed. When contacting an analytics vendor […]

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Web Analytics Shootout – Final Report – a 2011 Perspective

Perspective Four years later and the conclusions drawn in this groundbreaking report still stand the test of time. Perficient Digital was the first company to scientifically prove just how different the results are from analytics packages: The industry has gone through some changes, and (Clicktracks, IndexTools, & HBX have all been acquired), but the variation […]

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2007 Web Analytics Shootout – Final Report

Introduction to the 2007 Analytics Shoot Out – by Jim Sterne In this updated 2007 Analytics Shoot Out, Perficient Digital takes the same approach of head-to-head comparisons of major web analytics packages on real websites. Yes, they evaluate things like ease of implementation, use, and reporting. Yes, they look at the strengths and weaknesses of […]

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2007 Web Analytics Shootout – Interim Report

Use the following link to go straight to the Final Analytics Report. Introduction to the 2007 Analytics Shoot Out – by Jim Sterne Every web analytics tool measures clickthroughs and page views a little differently. They’re all using slightly different yardsticks and getting slightly different results. The disparity is driving us to distraction. Just how […]

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